August 27, 2025

MOIA: From Mobility Service to Tech Provider

Over the past few years, MOIA has evolved from a mobility service into a tech provider. As a technology company, we offer cities and transport operators a turnkey end-to-end solution for running autonomous mobility services.

Over the past few years, MOIA has evolved from a mobility service into a tech provider. At the core of our new strategic direction as a tech provider is our turnkey solution, enabling mobility operators to integrate autonomous on-demand services into their offerings.

From Mobility Service to Tech Provider

Our Experience as the Foundation

Drawing on our many years of experience in developing, implementing, and analyzing mobility solutions, we provide public and private mobility operators with a turnkey product that allows them to establish autonomous services quickly, safely, and at scale. Our turnkey solution goes beyond the autonomous vehicle itself, comprising a software ecosystem that includes fleet and passenger management, along with services that enable mobility providers to operate autonomous on-demand services.

As one of the pioneers in Germany, MOIA has proven that shared mobility can be implemented intelligently, and efficiently. In Hamburg alone, more than twelve million passengers have used our all-electric on-demand ridepooling service since our launch in 2019. Hamburg will remain the central testing ground for autonomous driving in the future. Our operational business there provides the foundation for continuously developing and optimizing our complete solution for autonomous mobility.

For the Mobility of Tomorrow

To prepare for the mobility needs of tomorrow, we have evolved from a mobility service into a tech provider. We are convinced that autonomous driving can contribute to improving everyday mobility and quality of life for everyone. The mobility transition requires flexible services that are available according to demand and can dynamically adapt to demand peaks. At the same time, labor shortages in public transit and supply gaps in rural areas add further pressure to act.

autonomous driving can contribute to improving everyday mobility

For us, it’s clear that autonomous ridepooling is a solution to these challenges. The extent to which autonomous ridepooling can affect traffic volumes and emissions depends on how the service is designed and used. Our Germany simulation therefore uses a model to examine the potential effects of large-scale ridepooling under a defined set of assumptions.

In the scenario analysed, the share of transport activity attributed to the combined modes of public transport, cycling, walking and ridepooling increases by 40 percent. At the same time, the model indicates a 10 percent annual reduction in car trips. These results describe a modelled scenario.

MOIA as a Tech Provider: Autonomous Mobility for cities and transport operators

Our autonomous mobility solution can complement existing public transport with flexible, demand-responsive services. Autonomous vehicles can also be deployed in areas and at times where conventional public transport services are limited or difficult to operate economically. Autonomous fleets also reduce dependency on drivers, enabling more stable operations. Autonomous vehicles can be deployed flexibly and are always available.

MOIA’s complete solution for autonomous mobility services in detail

As a tech provider, MOIA offers a turnkey, scalable, and integrable complete solution for autonomous mobility. The core of our offering, our turnkey solution, consists of three building blocks:

Autonomous Vehicle:
As a fully autonomous vehicle, we offer Volkswagen’s first production-ready, fully autonomous model: the autonomous VW ID. Buzz. Equipped with 13 cameras, nine LiDAR scanners, and five radar sensors, the ID. Buzz AD creates a complete, redundant view of its surroundings. Redundant braking, steering, and power systems provide added safety.
AD MaaS Ecosystem Platform:
We combine state-of-the-art AI technology and digital infrastructure for real-time fleet control, automatic passenger management, and compliance with the highest safety and regulatory requirements for SAE Level 4 vehicles. With our third-party connector, autonomous services can be integrated into existing booking and operating systems. Additionally, the MOIA white-label app serves as a customizable solution tailored to each partner’s brand and corporate identity. Our turnkey solution also provides cities and operators with powerful analysis and planning tools for efficient processes, competitive pricing, and excellent service quality.
Operator Enablement:
From the concept stage through stable operations, we support operators with our expertise. This includes tailored consulting on infrastructure, training and certification of staff, workshops with authorities and stakeholders, maintenance and spare parts, as well as remote support and monitoring. This includes remote supervision of autonomous vehicles, fleet management, and centralized incident management.

“With our Turnkey Solution, we empower cities and operators to effectively deploy autonomous mobility services. In this way, we create flexible, convenient, and user-centered mobility – and are opening up new ways for the mobility of the future with MOIA”, says Sascha Meyer, CEO of MOIA.