February 27, 2026

How MOIA Creates Societal Value with Autonomous Mobility

Autonomous mobility is not just a technology project. It is a lever for society. Autonomous mobility is not just a technology project. When effectively integrated into the existing transport system, it can help develop mobility services and support societal objectives such as inclusion, road safety, and more efficient use of vehicles and urban space. Studies and transport simulations also indicate that electric, shared ridepooling can contribute to reducing transport related emissions under certain conditions. Since 2019, MOIA has been demonstrating in Hamburg how trips can be bundled efficiently and intelligently with its ridepooling service. Today, MOIA is working to deploy autonomous mobility.

Autonomous Mobility: How MOIA Creates Societal Value

Autonomous Mobility as a Leverto Reduce Transport Emissions

According to the European Environment Agency, the transport sector accounts for around 22 percent of greenhouse gas emissions in Germany. Across the EU, the share is close to 30 percent, with the majority stemming from road transport. While industry and the energy sector have succeeded in lowering emissions, transport emissions have stagnated for years. 

As an electric, shared service integrated into public transport, autonomous ridepooling can contribute to reducing transport related emissions under suitable conditions. The scale of this effect depends on factors including vehicle utilization, fleet size, empty mileage, modal shift, and the broader transport policy framework. (Source: MOIA Germany Simulation)

Electric, shared ridepooling can affect car use, overall vehicle mileage, and emissions when combined with broader changes to the transport system. The MOIA accompanying research conducted by KIT and TUM examines these relationships across different future mobility scenarios for Hamburg.

In the most ambitious scenario analyzed, which combines a significantly expanded autonomous ridepooling service with changes to the conditions governing private car use, the model indicates reductions in the share of private car trips, overall vehicle mileage, and CO₂ emissions. The results therefore demonstrate the potential of an integrated approach rather than a guaranteed effect of autonomous vehicles alone. Thanks to the 24/7 availability of autonomous mobility services, vehicles can be deployed flexibly based on demand, operate at higher frequency, and become a compelling alternative to private car ownership. 

A scientific simulation on the future development of mobility in Hamburg by KIT and TUM on the future development of mobility in Hamburg indicates that transport related CO₂ emissions could decrease in ambitious scenarios combining significantly expanded ridepooling with broader changes to the transport system.

The simulation results indicate that electric, shared ridepooling, when integrated into the wider transport system, has the potential to reduce transport related emissions under suitable conditions.

More Livable Cities: Fewer Cars, More Space 

According to mobility studies, private cars remain unused for around 90 to 95 percent of their lifetime while occupying public or private parking space, especially in large cities. Across Europe, various initiatives are addressing this issue. In Amsterdam, for example, 11,200 parking spaces are set to be removed by 2025 to make room for sidewalks, cycling infrastructure, and green spaces. 

This is exactly where autonomous ridepooling comes into play. Because shared mobility services can help meet mobility demand using a commonly used vehicle fleet. The impact on the number of vehicles and the amount of space required depends on utilization, occupancy, and the modes of transport that are replaced. 

Ridepooling therefore complements public transportation effectively, enabling users to combine different modes of transport within a single journey. 

Shared rides ease traffic congestion and therefore reduce transport emissions.

What simulations tell us about the traffic and emissions impact of ridepooling

Technology for Greater Road Safety 

According to the World Health Organization, around 1.19 million people lose their lives in road traffic each year worldwide. Autonomous vehicles continuously monitor their surroundings using sensors such as LiDAR, radar, and camera systems. They do not get tired, they are not distracted, and they can react within milliseconds. MOIA is testing autonomous vehicles in real urban traffic across several cities worldwide in order to continuously refine its autonomous driving system and further enhance safety features.  

Social Participation: Mobility for Greater Inclusion 

A society needs inclusive and flexible ways for people to get from point A to point B. As Europe’s population continues to age, the demand for accessible mobility services is rising, as shown by Eurostat population data. For older adults or people with disabilities, losing a driver’s license often also means losing a degree of independence. Shifting the focus from car ownership to inclusive mobility solutions can help counteract this. 

Studies on On-Demand Ridepooling indicate that integrated, wheelchair accessible services, such as those implemented in Hamburg, significantly improve accessibility and generate high levels of satisfaction among users with limited mobility. These findings provide valuable insights for the development of scalable and inclusive mobility solutions.  

At the same time, it is becoming clear that expanding traditional public transportation alone will not be enough to address today’s transport challenges. Flexible and convenient services are needed to close gaps, cover off peak hours, and reach people in areas where fixed routes reach their limits. Complementing public transit, ridepooling can create societal value as an integrated part of the public transport system by acting as a feeder service and further reducing barriers for people with limited mobility. 

MOIA already demonstrates how digital On-Demand Mobility works: bookable via app, with flexible pick-up points and pooled rides. When embedded into public transportation, ridepooling can strengthen and enhance the existing network. Autonomous mobility can further increase this flexibility in the future, for example by extending operating hours. Mobility becomes less dependent on private car ownership and more accessible as a reliable service for everyone. Since 2023, MOIA has been offering a low barrier mobility service in Hamburg. 

Autonomous Mobility Creates New Jobs and Career Fields 

MOIA views autonomous ridepooling as part of a long-term mobility strategy that connects technological innovation with societal value and aims to make mobility services more efficient, flexible, and accessible. Autonomous driving is not only transforming transportation itself, but also creating forward looking career paths and new job opportunities, ranging from fleet management and software development to remote support roles. Behind every technological innovation are the people who develop it, operate it, and continuously improve it. 

Interested in shaping the mobility of tomorrow with us? Check out our current job openings here.

Autonomous mobility creates new job opportunities and opens up new perspectives.

Autonomous mobility creates new job opportunities and opens up new perspectives.

Autonomous Mobility Is Becoming a Reality 

Autonomous mobility is no longer an abstract vision. Current ridepooling operations and scientific research demonstrate the potential of combining shared, electric, and future autonomous mobility, including for accessibility, the use of urban space, and, under suitable conditions, the reduction of transport related emissions.

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