Our cities are clogged. The streets are full. But the cars are empty. Because in almost every car sits only one person. Four seats remain empty. A recent MOIA study confirms this: 90 percent of commuters are solo drivers.
We still have to overcome a lot of barriers to turn around traffic in the cities. Especially the psychological ones. We know from a recent Germany-wide Ipsos study on behalf of MOIA that 90 percent of all car commuters drive alone. Only one in ten commuters shares their drive to work and back.
There are lots of reasons, why people drive alone.
It was the fastest (55%), the most comfortable (50%) and you could easily transport objects (57%). However, the main reason for the solo drivers is the flexibility. 83 percent of respondents cite this factor as the reason for driving their own car. These reasons are understandable. At the same time they are also opposed by strong concerns.
We know, we should not drive alone
Solo drivers are aware that their flexibility comes with a high price. More than three-quarters of respondents are concerned about the growing traffic problems in cities. They consider heavy commuter traffic to be environmentally damaging (87%) and are bothered by the resulting congestion (84%).
More than half of the respondents see empty seats as a waste of space in the cities. They are dissatisfied with the current traffic situation (78%), want better alternatives for their mobility (48%) and even 85% are sure that it would be better for a city and its residents if more people travelled together.
Nearly a third of those surveyed plan to change their own behavior. However, there seems to be a need for incentives to change the old habits. Incentives to ditch your own car would be cheap alternative means of transport (45%), fewer or no interchanges (44%) and means of transport that bring the passengers door-to-door (41%). However, since such offers are hard to find so far, almost half of the respondents (48%) would like alternative mobility concepts such as, for example, ridesharing.
With a growing range of alternatives, the most common argument for driving alone in your own car will clearly tackled: flexibility.
So the consciousness is there. And alternatives are coming up. Now it's up to us to change things, because nobody really needs five seats to themselves - except him maybe:
Ipsos survey with 2,000 people
For the current MOIA study on commuter behavior, Ipsos surveyed 2,000 people in an online multi- topic survey. The population of this survey consists of German-speaking Internet users aged 16-70 living in private households who are members of the Ipsos Online Panel. A population-representative quota sample was drawn and quoted according to age, gender and region as well as household size. Where necessary, Ipsos made a structural reconciliation with official statistics. The interviews took place from 14th September to 18th September 2018.