Can MOIA really relieve traffic? What other means of transport would people use if MOIA was not available? Where and when is MOIA used? How is MOIA changing the flow of traffic and mobility in the city?
We are not alone in asking these questions: citizens of Hamburg, politicians, scientists are doing so too. Ride-pooling is a technical, but above all a social, innovation that will change our daily life in our cities. But how?
With our service, we do not just want to offer you a first-class mobility product. We want to sustainably improve mobility in Hamburg. To do justice to this responsibility, we are therefore exploring the multi-faceted effects MOIA has on traffic, together with the Karlsruhe Institute of Technology (KIT) and the Bundeswehr University Munich. To live up to our responsibilities, we will jointly undertake the first full-scale long-term study of a ride-pooling service over the next two years.
The results will help us to provide a scientific basis for the sometimes very emotional debate about ride-pooling, the technically more correct term for our service category. Previous studies have focused mostly on the effects of ride-hailing: driving services in North America that are not shared. Our accompanying research is the first comprehensive long-term ride-pooling study in Europe. It will therefore bring results for transport planning and local politics that have been significantly better-researched.
The Bundeswehr University Munich and KIT have asserted themselves in a comprehensive and international tendering process and thanks to many years of experience in the field of ride-pooling, their convincing model approaches including the pooling algorithm, as well as state-of-the-art methods.
What we are investigating
The accompanying research consists of three parts.
We start with the empiricism: we will examine and survey 1,000 users and 1,000 non-users quantitatively and qualitatively on sociodemographic characteristics, their traffic behavior and their personal criteria for choosing a form of mobility. Why do they use a certain type of transport, for what purpose, with who and where?
This knowledge then forms the basis for a simulation to simulate the impact of our service on traffic, mobility choices, journey chains, emissions, and spatial structure. At the same time, we will also look at the effects of regulatory measures such as restrictive parking space management or city tolls on different scenarios of intermodal and multimodal transport models – i.e. a transport model that includes multiple modes of transport.
Finally, we validate and discuss our simulation and regulatory suggestions with key urban mobility stakeholders, and review with the scientific community whether we can translate the results to other cities.
In addition to a final report after two years, we will always provide interim reports and inform you about the current status.
We are really looking forward to the next two years; not only because this accompanying research will bring us important insights to shape our service to benefit you in your daily mobility. At the same time, it can be a valuable contribution to the current mobility discussion, helping everyone to improve mobility, to free cities from traffic and to return them back to the people.