MOIAs licensing model for cities and local transport operators

By introducing a licensing model, we are expanding our revenue model: in the future, we will also offer cities, public transport operators and authorities all the necessary services  to implement ridepooling within the framework of public transport.

At MOIA, we look back on many years of experience in the development of ridepooling and the operation of large fleets in Hamburg and Hanover. "The need for flexible, efficient and sustainable on-demand mobility in urban areas is constantly growing. With the licensing model, we enable our partners to quickly and seamlessly integrate a turnkey ridepooling solution into the existing transport system," says Sascha Meyer, CEO of MOIA. 
 
Tailor-made solutions for efficient ridepooling 
 
Our ecosystem offers various solutions along the entire value chain of ridepooling. The new licensing model includes operating models as well as the necessary, fully integrated ridepooling and operating software, service design, consulting and, where applicable, the use of the MOIA brand. This solution can be adapted to the specific needs and requirements of cities and transport companies. The product portfolio thus covers all digital components of on-demand ridepooling, both for driver-based and, in the future, autonomous transportation. 

In addition to fleet control and operational processes, we also offer a platform for all customer-oriented applications, including the customer app, performance control, demand forecasting and dynamic pricing. Licensees can choose from different solutions on how they want to design the service. This is how it could look like: Local operators take over the operation of the vehicles with the support of MOIA's proven processes. They can then offer the service through different channels - in the native MOIA app, with MOIA's interfaces using their own brand and the local MaaS app. 

Flexible vehicle choice 
 
Local operators also remain flexible in their choice of vehicles. MOIA takes care of the integration of the vehicle into the service. "Our offer contains all the components to set up an efficient ridepooling service that complements public transport and is adaptable to the needs of people and the requirements of cities," explains Sascha Meyer. "We don't just offer a software solution, but know-how and a deep understanding of ridepooling processes. We accompany our customers from the data-based service conception to the consulting during implementation to the ongoing optimisation of the service in operation." 

Newly created unit: Mobility Analytics 
 
Parallel to the new licensing model, we also offer expertise in the field of mobility research and consulting with our newly created Mobility Analytics unit, which focuses on data-driven analyses and simulations of operational ridepooling concepts. Among other things, our Mobility Impact Analyzer MIA supports us in this. With the help of this application, we support decision-makers in cities or local transport companies from the planning process to the operational planning of a mobility service. Based on the individual needs of a city, we use these analyses and agent-based simulations to determine an optimal ridepooling service design. These can be part of the MOIA licence or commissioned as a separate consultancy service. We have already implemented the first projects in Munich and Styria (Austria) and will soon tell you more about the results.