MOIA is a mobility company of the Volkswagen Group. The company, with major locations in Berlin and Hamburg, develops mobility services and works in partnership with cities and local public transport operators. MOIA supplements a city's existing mobility options by positioning itself between public transport and taxi.
With MOIA ridesharing, people share a vehicle whose start and destination are in a similar direction. The customer sends a ride request by app. A dynamic pooling algorithm assigns them to an existing trip in fractions of a second. A MOIA will then pick-up the new customer, who shares the ride with others on a completely dynamic route. During the whole trip more people get in and out. Pooling helps to reduce private transport, improve road infrastructure efficiency, and prevent emissions and thus to relieve the burden on the environment.
MOIA is already in public operation in Hannover since summer 2018. Here, MOIA covers the entire urban area with 75 vehicles. The fleet can initially be increased to 150 vehicles by 2020 and even up to 250 vehicles depending on accompanying research.
MOIA launched its ridesharing service in Hamburg on April 15 of this year. Initially, the company operates 100 vehicles on 200 square kilometres in the city of Hamburg. The fleet is to be gradually expanded to 500 vehicles over the next twelve months. The service area will then cover 300 square kilometres, covering large parts of Hamburg. Currently more than 500 drivers are employed by MOIA. The number of drivers is expected to rise to over 1,500 within one year. With the launch of the ridesharing service in Hamburg, MOIA has initiated the largest long-term study to date on the effects of ridesharing in Europe.